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Did you know...
Creatives for Outdoor advertising have to take into account that the viewer is moving most of the time.
The exposure to a given message varies depending on the speed at which the viewer is traveling. It can be as short as 4 or 5 seconds.
The message must then be easy to read graphically as well as by its caption, or slogan.
 
Outdoor



Toronto MegaColumn
The Toronto MegaColumns design was inspired by the architecture of City Hall to ensure a perfect fit for Toronto's urban landscape. Each is equipped with neighbourhood map dispensers and a telephone linked to an automated public information service. The five Toronto MegaColumns offer a total of 10 advertising spaces.
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