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Did you know...
Creatives for Outdoor advertising have to take into account that the viewer is moving most of the time.
The exposure to a given message varies depending on the speed at which the viewer is traveling. It can be as short as 4 or 5 seconds.
The message must then be easy to read graphically as well as by its caption, or slogan.
 
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Montreal MegaColumn
With a design that says "modern elegance", the spectacular MegaColumns are exclusive to the very select downtown Montreal market. They can be found within the boundaries of Berri, Guy, Sherbrooke and René-Lévesque's streets. In Montreal, the network consists of 24 MegaColumns, for a total of 48 advertising faces. With advertising faces that are backlit 24 hours a day, MegaColumns grab the attention of drivers and pedestrians alike, day and night.