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Did you know...
Creatives for Outdoor advertising have to take into account that the viewer is moving most of the time.
The exposure to a given message varies depending on the speed at which the viewer is traveling. It can be as short as 4 or 5 seconds.
The message must then be easy to read graphically as well as by its caption, or slogan.
 
Outdoor



Bixi
BIXI est le is Montréal's new public self-serve bike-sharing system. With 300 docking stations in six city districts, this innovative program will make nearly 3000 bicycles available to Montrealers for short trips between April and mid-November.

Astral Media Outdoor is proud to partner with BIXI to create this new green and sustainable urban advertising network. BIXI offers advertisers 200 advertising faces in the heart of the city, with more than 75% located in downtown Montréal.