Toronto, April 14, 2008 – Summer starts early as Astral Media’s Family Channel presents the first sneak peek of the highly anticipated blockbuster Camp Rock, starring Demi Lovato and the Jonas Brothers, when it airs the music video We Rock on Monday, April 21. Camp Rock, premiering on Family Channel on Friday, June 20 at 8pm ET/PM, is the first of several to-be-announced major television events anchoring Family Channel’s Family Jams summer of exclusive premieres.

We Rock will run throughout the day on Monday, April 21 as the first taste Family is offering of the Disney Channel Original Movie Camp Rock. Three other music videos of the film’s songs will also have their exclusive Canadian premiere on Family – Play My Music on May 10, Start The Party on May 25 and This Is Me/Gotta Go on June 7. The day after each video premieres on Family Channel, fans can watch them over and over again on www.family.ca.

The videos will set the stage for a dream summer for Jonas Brothers fans. Set at a summer camp and starring Demi Lovato and the Jonas Brothers , Camp Rock is the highly anticipated, music-filled movie of the summer, premiering on Friday, June 20 at 8 p.m. ET/PT – day and date with the Disney Channel in the U.S. Two weeks after the film premieres on Family Channel, the Jonas Brothers kick-off their North American Burnin Up Tour with their only Canadian date in Toronto on July 4. Family Channel was proud to provide Jonas Brothers fans with advance access to tickets, through Family First, a new service that provides Family Channel viewers with the opportunity to purchase advance tickets to the hottest shows and events for younger audiences.

Stay tuned for more announcements on Family Channel’s Family Jams summer of exclusives in coming weeks.

Family Channel is a premium, commercial-free network offering the best in family television entertainment in 5.6 million homes across Canada. Dedicated to celebrating family life and providing a fun experience for all, Family airs a unique mix of series, movies and specials, with a large portion of programming supplied by Disney. Visit us at family.ca.

Family Channel is an Astral Television Network. Astral Media is a leading Canadian media company, active in specialty and pay television, radio, outdoor advertising and iMedia. Astral Media’s solid and dynamic presence in the country’s major markets rests on its commitment to offer a unique combination of high-quality, targeted media for all its audiences.

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For additional information please contact:
Geneviève Parent at 416 956-8547 or gparent@tv.astral.com