Ten exclusive titles added to Family.ca’s growing roster of online and
Nintendo Wii™-compatible games
Toronto, April 3, 2008 – Family Channel’s hugely popular and award-winning website www.family.ca is challenging kids to get their game on with online competition Game Off. From April 4 through April 28, kids will compete for the gaming crown and incredible prizes by testing their skills with ten exclusive new games.
With nearly a million unique visitors a month*, family.ca is one of the most popular kids’ sites in Canada. Featuring over 50 exclusive games, family.ca’s game page is the most popular page on the high-traffic site, evidenced by the fact that the Game Off titles have been played more than a million times since the beginning of the year when they were rolled out for gamers to practice for the big competition. With the recent launch of Nintendo Wii™-compatible games (at www.family.ca/wii/wiigames.php), family.ca continues to grow as an online destination for gamers of all skill level.
“Kids love games and nowhere is that more apparent than on family.ca,” says Barbara Bailie, Director of Interactive, Astral Television Networks. “Game Off is a great way to reward our loyal users who can now share their competitive spirit with friends and win amazing prizes, but it is also a great way to get new users to visit the site and experience what family.ca has to offer. The draw of this initiative, combined with the Wii™ compatibility of all of the games, makes us confident that Game Off will set a new standard for gaming on family.ca.”
From April 4 to April 28, participants must logon to www.family.ca/gameoff in order for their score to be tracked. At the end of the four weeks, Family will award the grand prize of an Ultimate Gaming Station – which includes a big screen TV, gaming chair and console – to the gamer with the highest score. Great prizes will also be given out randomly throughout the competition. As an extra incentive, gamers will control the level of prizing available. With every game played, the Prize-O-Meter will rise. The more players participate, the better chance there is of unlocking a new level of prizes, include DVDs, iTunesÔ gift cards, iPodÔ media players, cell phones and Xbox 360Ô consoles.
The ten games included in Game Off call on various skills, including mastering shooting rubber chickens (Bulls-eye), pogo-sticking through mazes (Switch) and memorizing tricky choreography while skydiving (High Dive).
Providing frequently-updated, high-quality content, Family.ca is an online destination for kids and families. In addition to its games pages, family.ca features contests, full-episode streams, video podcasts and program mini-sites, including the Gemini Award® winning mini-site for the Canadian original series Life With Derek.
Family Channel is a premium, commercial-free network offering the best in family television entertainment in 5.6 million homes across Canada. Dedicated to celebrating family life and providing a fun experience for all, Family airs a unique mix of series, movies and specials, with a large portion of programming supplied by Disney. Visit us at family.ca. Family is an Astral Media network.
Family Channel, an Astral Media Television Network; Astral Media is a leading Canadian media company, active in specialty and pay television, radio, outdoor advertising and iMedia. Astral Media’s solid and dynamic presence in the country’s major markets rests on its commitment to offer a unique combination of high-quality, targeted media for all its audiences.
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For additional information please contact:
Geneviève Parent at 416 956 8547 or gparent@tv.astral.com
* Source: comScore Media Metrix, February 2008.